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Rainier Beach Merchants Association Challenges Storefronts to “Light Up the Beach!”

Light up the Beach!The “Light Up the Beach” Holiday Challenge is on in Rainier Beach! This new event, created by the Rainier Beach Merchants Association and sponsored by Seattle Department of Neighborhoods and Rainier Beach Safeway, challenges storefront proprietors along Rainier Ave South, from South Henderson to “Old Town” Rainier Beach at 57th Ave South, to dress up their storefronts by partnering with community groups and local artists, or relying on their own creative energy. Awards for best displays will be voted on by the community.

Efforts will be featured during a collective open house on Friday, December 5th from 5-8pm, where the community will be welcomed to walk the street, meet storefront owners who will be hosting food, beverage, music, dance performances and activities, and vote for their favorite displays via passport maps highlighting participating storefronts and community partners.  Prizes will be awarded in a number of categories including “Best Global Theme,” “Best Promotion of Peace,” “Best Overall,” and “Best Hospitality.” Also, gift cards will be awarded in a drawing of turned in passport voting cards.

Event hubs are the Rainier Beach Safeway (where free holiday photos will be taken by local artist Derek Johnson), and Jude’s in Old Town (where you can nibble, listen to music, and get a sneak peek at Beau & Courtney Hebert’s new joint!). Luminaria created by the Southeast Seattle Senior Center, and carolers from the Rainier Beach United Methodist Church and Rainier Beach Community Club will guide the way.

By engaging community groups, artists, schools, and business owners to light up the beach, this event invites connectedness, fosters community pride, and encourages traffic calming and walkability on the streets of Rainier Beach.

More information at